Diffusers are showing up in more meeting rooms, and not just for decoration. In high-stakes conversations — where timing, mood, and trust matter — scent can act as an invisible…
Category: <span>Scents in B2B Strategies</span>
Fragrance is often treated as decoration — a pleasant extra, not a serious tool. But scent reaches the brain faster than sight or sound. It can change heart rate, shift…
Leaders don’t need words when it comes to perfume. It speaks through memory, mood, and subtle physical reaction. In the fast-paced and largely digital world of tech, where leadership is…
A well-crafted perfume discovery set can be a game-changer in the B2B sales process, especially in the tech industry, where differentiation is crucial. Scent is a powerful but often overlooked…
When we think of branding in the tech industry, we typically envision sleek logos, bold typography, innovative product design, and compelling digital experiences. However, scent—the most powerful sense in triggering…