Scented gifts do more than express thanks — they leave a lasting emotional impression. In high-value B2B relationships, where personal connection matters as much as results, a well-chosen fragrance can…
Category: <span>Unconventional Sales Channels</span>
While most B2B marketing strategies emphasize visual branding, digital presence, and content-driven engagement, an often-overlooked yet powerful sensory tool is scent. Traditionally associated with B2C retail experiences, fragrance is now…
In a competitive market, businesses constantly seek innovative ways to engage customers and create memorable experiences. One of the most underestimated yet powerful tools in branding and marketing is scent.…