While most B2B marketing strategies emphasize visual branding, digital presence, and content-driven engagement, an often-overlooked yet powerful sensory tool is scent. Traditionally associated with B2C retail experiences, fragrance is now…
The Impact of Scent on B2B Tech Sales Posts
In a competitive market, businesses constantly seek innovative ways to engage customers and create memorable experiences. One of the most underestimated yet powerful tools in branding and marketing is scent.…